It’s really surprising who actually needs online reputation management. The Washington Post recently had an article discussing the fate of Sue Scheff. She would enter her name in a Google search and be horrified at the results: vicious name-calling, accusations, and even death threats.
So who is Sue Scheff? Is she a celebrity? [...]

A recent study by the Pew Internet and American Life Project found that over sixty percent of online users aren’t worried about their online reputations. Even though everyone can and does google everything from product information to telephone numbers, no one seems to think that anyone will ever google them.
In an article on ChannelWeb, [...]